Despite a 70-year legacy, the client’s walk-in traffic was slipping as Gen-Z shoppers turned to online stores. They needed a partner that understood both jewellery retail and digital marketing in Tuticorin to regain local mind-share.
Baseline (Dec 2023) Challenge
45 walk-ins/day Low brand recall with younger buyers & Tuticorin diaspora
₹28 cr FY 23 revenue Over-dependence on festival spikes
Zero SEO, no WhatsApp commerce Digital presence almost non-existent
Boost daily footfall: Aim to increase customer walk-ins by 60% within 12 months, strengthening in-store engagement and brand presence.
Increase diamond share: Target an average diamond ticket size of ₹1.5 lakh in 18 months, reflecting a shift toward premium purchases.
Generate online inquiries: Strive to achieve 200 qualified online leads per month within 6 months, expanding digital reach and conversion potential.
Own local SERPs: Secure a Top 3 Google ranking for “jewellery shop in Tuticorin” within 9 months, ensuring strong local search dominance.
• Dual-language (Tamil + English) listings packed with “jewellery” and digital marketing in Tuticorin modifiers.
• 120 geo-tagged photos; added attributes like “on-site karat analyser”.
• 68 hyper-local backlinks from VOC-Port blogs, bridal planners, and Tuticorin news portals.
• #ThoothukudiThangam micro-reels (≤30 s) narrated in local slang—produced by our in-house Tuticorin digital marketing creatives.
• Partnered with two bridal MUAs (25 k+ followers each) to showcase diamond chokers.
• 8 km geo-fenced Google Ads targeting “916 hallmark”, “diamond nose pin Tuticorin” plus digital marketing in Tuticorin-oriented ad extensions.
• Call-only ads timed with gold-rate surges (12 – 3 pm).
• WhatsApp Business API integrated with Zoho; automated gold-rate broadcasts twice daily.
• Quick-reply templates crafted by Digisailor’s digital marketing company in Tuticorin copy team.
• Akshaya Tritiya microsite with live rate ticker, EMI calculator, AR bangle try-on.
• Collected 1,800 email IDs via “Lock today’s rate” lead magnet.
• 43-inch kiosk looping influencer reels; QR codes to join WhatsApp list.
• NFC-embedded tags linking to certification videos and pricing.
Daily Walk-ins: Increased from 45 to 82, showing an impressive 82% growth in store footfall.
Monthly Online Leads: Grew from 0 to 226, marking a strong start in digital lead generation.
Web-to-Store Conversion: Achieved a solid 37% conversion rate, proving online campaigns are driving in-store visits.
Avg. Diamond Ticket Size: Rose from ₹95K to ₹1.54 lakh, reflecting a 62% boost in customer spending.
Google Rank (“jewellery shop Tuticorin”): Improved to #2, significantly enhancing online visibility and credibility.
Annual Revenue Run-Rate: Jumped from ₹28 crore to ₹44 crore, recording a 57% revenue growth.
Marketing ROI: Reached 6.4×, indicating highly effective marketing and strong return on investment.
1. Hyper-local focus slashes ad waste. Tight geo-fencing cut CPC by 38 % while boosting footfall.
2. Local-language reels triple engagement. Vernacular storytelling resonated far better than English creatives.
3. Utility hooks convert. Live gold-rate alerts and EMI calculators drove 41 % of lead forms.
4. NFC tags closed deals faster. Counter negotiation time fell 22 % during peak hours.
5. Full-funnel wins on a lean budget. A ₹10.8 lakh spend delivered ₹16 cr incremental revenue.
• Launch Tamil-language podcast demystifying BIS hallmarking.
• Extend AR try-ons to men’s rings before Q4 wedding season.
• Pilot Gold Savings Plan microsite with subscription checkout.
Whether you’re a heritage jeweller or a modern boutique, Digisailor—your trusted digital marketing company in Tuticorin—can turn browsers into buyers. Let’s talk growth.
